531,033followers on Twitter@PLAYSTATIONSA · APR 2017
I worked on digital marketing at PlayStation Saudi Arabia.
At PlayStation Saudi: the PS4 launch campaign, the PS4 Arabic campaign with 10M+ organic reach, and Gamers Day events.
- #2
- electronics brand on Twitter in Saudi Arabia
- +38,525
- followers in March 2017
- 3M+
- Uncharted 4 views
#2
The second-largest electronics brand on Twitter in Saudi Arabia.
531,033 followers in April 2017: behind SamsungSaudi, ahead of LG Mobile Saudi and Xbox Saudi, and 23rd among all brand profiles in Saudi Arabia.
+38,525
The fifth fastest-growing brand profile in Saudi Arabia.
38,525 new followers in March 2017. The same month it was the fourth fastest-growing gaming-console profile in the world, behind the official Nintendo, PlayStation and Xbox accounts.
- +30,932
- 4th worldwide among gaming-console profiles, March 2017
- +1,000
- in one day in April 2017, 1st among electronics profiles in Saudi Arabia
3M+
For Uncharted 4, YouTube came first.
More than 16 videos, three of them promoted: over 3 million views, 38 million impressions, more than 1,886 comments, mostly positive, and a like ratio above 95%.
- 70K+
- impressions for two tweets in the Uncharted 4 offer, 8–11 July 2016, with 100+ responses and 53 retweets
490,292
Bloodborne, in the Best Place to Play campaign.
490,292 views and 2,159,526 impressions for the June video, with 456 likes to 32 dislikes.
4.5M+
Over 4.5 million reached on our own accounts, unpaid.
On the PlayStationSA and Gamers’ Day Twitter accounts, with 1,500+ retweets and 3,000+ mentions. The #يوم_اللاعبين hashtag reached more than 25 million.
40,067
Know when to say it, and what to say.
The moment the Crash Bandicoot remake was announced at E3 2016, we posted the news in clear words with a photo from the stage, and reposted it the next evening: 204,685 impressions and 40,067 engagements.
