13 years launching Saudi brands.

Five cases from 13 years, from PlayStation to Mosa Al Mosa Group, with the films and the numbers as they are.

Mosa Al Mosa Group

I lead marketing and corporate communications at Mosa Al Mosa Group.

I built the foundations of nera’s marketing, its plan and the team that launched it.

More than 20 broadcast TVCs and a Muse Award for the WAREFA project TVC.

531,033followers on Twitter@PLAYSTATIONSA · APR 2017

I worked on digital marketing at PlayStation Saudi Arabia.

From the first commit to the App Store in 77 days.

Tabadul

2018–2022

Led digital marketing at Tabadul, the company that operates the Fasah platform, and its annual participation in GITEX in Dubai.

Digital Marketing Specialist, then Digital Marketing Team Lead