I’ve spent 13 years launching brands in Saudi Arabia.
Today I lead marketing and corporate communications at Mosa Al Mosa Group. Here is the work, as it is.
- MMG · MARKETING STRATEGY AND ONE GROUP BRAND
- ROSHN · 20+ BROADCAST TVCs
- MUSE AWARD · WAREFA TVC
- NERA · AL RAJHI BANK
- MARKETING FOUNDATIONS AND TEAM
- PS4 ARABIC CAMPAIGN · 10M+ ORGANIC REACH
- TABADUL · GITEX DUBAI
13 years launching Saudi brands.
- 2025–
Mosa Al Mosa Group
Director of Marketing & Corporate Communications
3SECTORS IN MY REMIT
I lead marketing and corporate communications at Mosa Al Mosa Group and its companies, across real estate, construction and valuation.
- MARKETING STRATEGY
- ONE GROUP BRAND
- 2024–2025
nera
Executive Manager, Customer Engagement & Marketing
Built the foundations, the plan and the team for the marketing of nera, Al Rajhi Bank’s digital banking proposition; the team launched it after I left. Oversaw the build of the nera+ brand, its typeface and the wider enhancement of the brand.
- AL RAJHI BANK
- FOUNDATIONS AND TEAM
- 2022–2024
ROSHN
Senior Marketing Production Manager
20+BROADCAST TVCs
Led marketing production: more than 20 broadcast TVCs, a Muse Award for the WAREFA project TVC, and the company’s digital library.
- MUSE AWARD · WAREFA TVC
- DIGITAL LIBRARY
- 2018–2022
Tabadul
Digital Marketing Specialist, then Digital Marketing Team Lead
Led digital marketing at Tabadul, the company that operates the Fasah platform, and its annual participation in GITEX in Dubai.
- FASAH
- GITEX DUBAI
- 2013–2017
Senior Digital Marketing Executive
At PlayStation Saudi: the PS4 launch campaign, the PS4 Arabic campaign with 10M+ organic reach, and Gamers Day events.
- PS4 LAUNCH
- GAMERS DAY
10M+ORGANIC REACH
PlayStation
- 2026
GameDropRadar
Personal project
77DAYS FROM FIRST COMMIT TO APP STORE
A bilingual app live on iOS, Android and the web. AI agents write the code; I write the requirements, set the rules and review every release.
- WEB · iOS · ANDROID
Writing
I write about launches, production standards and what AI changes inside a marketing team.
All writing
The instructions file I start every AI-agent project with.
Copy it, adapt it to your project, and tell me what you added.
- 01Scope, authorization, and delivery
- 02Context and execution budget
- 03Verification and product quality
- 04Conditional context and infrastructure
- 05Communication
Contact
I’d like to hear from you.
About a launch you’re working on, an idea you want to build, or anything else. Write to me; I read every message myself.
