Who owns the Saudi real estate customer's attention?

In short

The largest real estate audience in the Kingdom has over two million LinkedIn followers, and hasn't sold a single unit through it.

The best-performing account in the sample, outside campaign days, pulls 37 engagements from an audience over 200,000.

At one company, 21% of posts drove 73% of all engagement. The winning format exists. Its owner isn't using it.

Of eleven major accounts, only three make their service line obvious at a glance.

My take: this sector has mastered the successful launch day. It hasn't yet learned to build the ordinary week that follows.

And there's a gap no one has claimed: mega-project-level production on content that actually names a unit, a price, a date.