Skip to content
ALL THE SAME?
Work
NERA · AL RAJHI BANK · 2024–2025

I built the foundations of nera’s marketing, its plan and the team that launched it.

Executive Manager, Customer Engagement & Marketing

2024–2025
at nera
nera+
a brand I oversaw
54 sec
the released launch campaign film
What I built
2024–2025

I built the foundations before the launch.

I built the foundations, the plan and the team for the marketing of nera, Al Rajhi Bank’s digital banking proposition. The team launched it after I left.

  1. 01The marketing foundationsFOUNDATIONS
  2. 02The go-to-market planGO-TO-MARKET
  3. 03The team that launched itTEAM

Campaign film

54 SEC · SOUND · NERA
Identity
NERA · NERA+

Oversaw the build of nera+: the brand, its typeface and its wider enhancement.

The nera identity pattern
PATTERN · NERA
Cover of the nera+ brand guidelines
NERA+ · BRAND GUIDELINES

Cards

MADA · VISA
  • Front of a nera card: MADA
    CARD · MADA
  • Front of a nera card: MADA PREMIUM
    CARD · MADA PREMIUM
  • Front of a nera card: VISA PLATINUM
    CARD · VISA PLATINUM
  • Front of a nera card: VISA SIGNATURE
    CARD · VISA SIGNATURE
The nera+ logo on the identity’s colours, from its guidelines
NERA+ · COLOURS & BACKGROUNDS

Brand photography

PHOTOGRAPHY · NERA
Two men laughing against a green backdrop, one carrying the other on his back as he spreads his arms like wings
A woman in a brown headscarf and orange-tinted glasses takes a selfie, one hand on her cheek in surprise, against a red backdrop
A hand lifting a slice of pepperoni pizza above a plate holding another slice, against a green backdrop
A man in an orange sweater smiling with his eyes closed, holding headphones over his ears, against a turquoise backdrop
A woman in a brown abaya and pale-blue-framed glasses raising colourful shopping bags in both hands, against a green backdrop
An open palm holding a burger inside a car with red leather seats and a glossy green frame

Photo: nera

Social posts

SOCIAL · NERA · 05
  • A nera post on a red background showing three cards, headlined «اختر بطاقتك واستمتع بالمزايا الحصرية» (choose your card and enjoy the exclusive benefits)
  • A nera post on a red background of a woman in a black abaya looking up, headlined «ابدئي تجربتك» (start your experience)
  • A nera post on a dark background of two hands bringing a card to a phone, headlined «بطاقة مدى مجانية وإصدار فوري وسريع» (a free mada card, issued instantly)
  • A nera post on a red background of a smiling man covering one eye with a card, headlined «ميز نفسك مع مميزات سجنتشر» (set yourself apart with Signature benefits)
  • A nera post on a dark background of a coffee cup with foam in the shape of the nera mark, headlined «لا تدور العرض، سجنتشر يجيبها لك» (don't hunt for the offer, Signature brings it to you)
Next
ROSHN · 2022–2024

ROSHN

More than 20 broadcast TVCs and a Muse Award for the WAREFA project TVC.

Open the ROSHN page