
ALL THE SAME?
Work
I built the foundations of nera’s marketing, its plan and the team that launched it.
Executive Manager, Customer Engagement & Marketing
- 2024–2025
- at nera
- nera+
- a brand I oversaw
- 54 sec
- the released launch campaign film
What I built
I built the foundations before the launch.
I built the foundations, the plan and the team for the marketing of nera, Al Rajhi Bank’s digital banking proposition. The team launched it after I left.
- 01The marketing foundationsFOUNDATIONS
- 02The go-to-market planGO-TO-MARKET
- 03The team that launched itTEAM
Campaign film
Identity
Oversaw the build of nera+: the brand, its typeface and its wider enhancement.

Cards

CARD · MADA 
CARD · MADA PREMIUM 
CARD · VISA PLATINUM 
CARD · VISA SIGNATURE

Brand photography






Photo: nera




