ALAROUS FILM
Work
More than 20 broadcast TVCs and a Muse Award for the WAREFA project TVC.
Senior Marketing Production Manager
- 20+
- broadcast TVCs
- Muse
- Award for the WAREFA project TVC
- 2022–2024
- at ROSHN
The films
On camera
In ROSHN’s 2022 achievements film.
More films
Brand and project films, from SEDRA to ROSHN Front.
01SEDRA: Handover Experience
02SEDRA lifestyle film
03ROSHN brand ad
04WAREFA flythrough
05ALAROUS flythrough
06ROSHN Group brand film
07MARAFY brand film
08ROSHN Front film
Events
From the stadium to BLVD.
More events
And from Cityscape to a Guinness World Record.
- 01
Cityscape 2023
The ROSHN stand and its project models at Cityscape 2023.
- 02
Formula 1 in Jeddah
ROSHN at the Formula 1 race in Jeddah, 2023.
- 03
Founding Day
ROSHN’s Founding Day celebration, 2023.
- 04
The ALAROUS announcement
The project was announced at a league match: a light show across the stands, and a speaker moving across the pitch in step with it.
- 05
The WAREFA groundbreaking
Breaking ground on WAREFA, October 2023.
- 06
A record in Jeddah
The ROSHN Waterfront walkway in Jeddah set the Guinness World Record for the longest painting on pavement, 2024.
On the ground
The events, photographed on the day.
BLVDThe ROSHN takeover of BLVD, fireworks over the screens.Photo: ROSHN 
BLVD · PINK OCTOBERROSHN at BLVD for Pink October.Photo: ROSHN 
F1 · JEDDAH · 2023ROSHN at Formula 1 in Jeddah, 2023.Photo: ROSHN 
ALAROUS · STADIUMThe ALAROUS announcement: the stands spell out “North Jeddah” in light.Photo: Fahad Bahada 
LIV GOLF · JEDDAHLIV Golf in Jeddah.Photo: ROSHN 
FII · RIYADHThe ROSHN stand at the Future Investment Initiative.Photo: ROSHN 
MIPIM · CANNES · 2022ROSHN at MIPIM in Cannes, 2022.Photo: ROSHN 
RIYADH SEASONSEDRA World at Riyadh Season.Photo: Faisal Alkhudiry 
LIV GOLF · JEDDAHLIV Golf in Jeddah, presented by ROSHN.Photo: ROSHN
Behind the camera
On location, from F1 in Jeddah to Cityscape.
At the screen with the team, Formula 1 in Jeddah, 2023.Photo: ROSHN 
Formula 1 in Jeddah, 2023.Photo: ROSHN 
Real Estate Future Forum, January 2023.Photo: ROSHN 
A frame from the Cityscape 2023 recap film.Photo: ROSHN 
The ALAROUS activation, February 2023.Photo: ROSHN